Choosing the colors for your logo is sometimes a very hard job. You tell the designer you want lime green, and the designer gives you lime green, but well.. this lime green is not the one you expected, and when you then print, the lime comes out even more different. Unfortunately this is a case that happens often when ordering a logo, and when you order online its even harder for you to explain your 'lime green'. As a result both sides get angry.. and finalizing the project looks like an endless task. Fortunately, this situation can be skipped with better understanding of colors the ways to communicate that. What do we mean?
Colors can be defined in 3 major color systems (in fact there are more, but we will discuss only the most common ones) - CMYK, RGB and Pantone. Each system is used for different purposes, so having a basic idea about them will help you know which version of you new logo to use according to the purpose.
RGB - Red, Green and Blue
This is the definition colored of colors that you see on screen - monitor, tv or other color display. As the name suggests, here the colors are formed by mixing Red, Green and Blue lights. For example a mix of red and green lights result a yellow light. After all, the intensity of each of the 3 colors on the mix form the numerous amount of colors we see on screen. This intensity for each - red, green and blue is defined on a scale form zero to 255. The final cold mix result can be also defined by a HEX color number of 6 digits, for e.g. #0000ff is the hex for pure blue. LogoQuicker provides you with web files, that are not only in the right file format for everyday use on screen, but also in the right colors for screen use RGB. NOTE that for customer ease, the office and home color printers also print on the RGB system, unlike the professional ones, for which the files have to be in CMYK and Pantone.
CMYK / Process color
This abbreviation stands for Cyan (blue), Magenta (pink/red), Yellow and Black On print, when mixed these colours form numerous other colors. That's why these are print colors and you can find them in the print source files provided by LogoQuicker. An image printed is formed by millions of small doors next to each other. To form the overall image these colours blend from one color to another and that's why CMYK is the best choice when a logo has many colors or gradients. This however also has its negative sides, sometimes print may not be perfectly sharp, or depending on the print brand, color results may vary a bit.
Also known as PMS - pantone matching system. This is a nudge set of thousands of exact color swatches identified by a number. Used also for print purposes in LogoQuicker source files. Their advantage is that color is fixed and should be always printed same. Also they give a much sharper print. Disadvantage is that they don't work well with in gradients. This makes them perfect for corporate colors, where logo is made of just few defined colors. In some cases, to achieve an exact color on part of the artwork, a combination of CMYK and Pantone is possible. Another name of the pantone colors is spot. When the logo is in 2-3 colors, usually it should be a bit cheaper to print.
LogoQuicker provides source files, where the vector files are in print colors CMYK or pantone or both, and web files are in RGB colors. We hope that the information above was useful to you in knowing how to use the files you received.